SULTRY POULTRY

Sultry Poultry is a personal project that started as a logo mark design and blossomed into a restaurant collateral concept. I wanted to create a tagline that could be placed alongside the logo and match it’s fun energy, so I decided on, “If you can’t take the heat, stay out of the chicken!”.  I wanted the brand to have a modern feel with a rustic twist so I combined the smooth design of the logo with wood, gingham cloth, and brown paper accents. I like this design so much, it almost makes me want to start a restaurant!